Putt-ing the Boss in his place

On a bright and breezy Saturday morning on the outskirts of Chelmsford, a young Web Developer sat in the clubhouse of the local golf course. He was awaiting the arrival of his playing partner, someone he’d only played with once before, at a corporate Pitch and Putt event, and had narrowly lost after leading for the majority of the round. That time it was probably for the best though…seeing at though his playing partner was his boss. Continue reading

how to write good copy

Keep it short and to the point.

The end

Okay so that was a little vague, but it serves a good point. People don’t read on the internet, they scan. We are so used to searching on google, clicking links and finding we end up in the wrong place, that we tend to scan the page first to make sure we’re in the right place. In addition, we also do this in newspapers. Scanning the headlines, maybe the first paragraph and quickly deciding if we want to read further.

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